The Future of Events and the Inevitable Split In Our Industry with Jason Koop
We don’t mean to beat a dead horse, yet we’re saying it again: the pandemic has drastically changed the events industry and sped up the evolution of virtual and hybrid events. The process is not over, either. On the contrary: we have just begun! The future of the events industry is uncertain, but today’s #EventIcons guest thinks that it’s going to split into two huge chunks: one belonging to the digital event planner and the other one to the in-person event planner.
Jason Koop is a writer, influencer, and the VP of business development at the Canadian Special Events Magazine. Above all, he is a fan of the events industry and is excited to see what the future will hold. Once he tried out VR, his mindset shifted forever. So, press play and get iconic with us!