Strategizing Omicron with Keaton Watson
It’s been nearly two years since event planners first witnessed mass event cancelations and scrambled to plan virtual events. Since then, we have seen the landscape of the events industry change dramatically. But just as we thought that we were getting through the worst of the pandemic-related uncertainty, the Omicron variant came and took over the world. While it’s great at offering safety guidelines, the CDC FAQ for event planners doesn’t really give any advice about our overarching event strategies!
Event planners essentially have three options: to cancel, postpone, or pivot. But how to choose? Since event planning during COVID is one of event planners’ top concerns right now, we’ve decided to dive into proactive event strategies to best handle the current situation. We’ve brought on an expert on all things event strategy: Keaton Watson, the Principal Relationship Architect at Endless Events!