Each week, we interview the biggest names in the events industry and talk about the latest event trends, technology and many more.

How To Build Brand Loyalty For Your Event

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It’s time for another episode of #EventIcons – this time, about how to build brand loyalty for your event! Especially now that everything in the industry is so uncertain, this topic gains importance. Because we assume that you’re either learning about virtual events or figuring out how you can turn your in-person experience into a virtual one. And brand loyalty will matter now more than ever! You want your attendees to absolutely love what you offer them. You want them to come back for more and become evangelists and ambassadors for your brand. But how exactly do you go about it?


That’s exactly what we’re tackling this week! Our incredible and charismatic host Alex Plaxen welcomes the iconic Johnny Earle. Johnny is the CEO and founder of the groundbreaking brand Johnny Cupcakes, a keynote speaker extraordinaire, and an expert in how to build brand loyalty for your event. And Johnny has a lot of amazing tactical tips that you too can apply to your event. But if you’re wondering exactly how, then it’s time to press play – it’s #EventIcons o’clock! Read The Article Here!