Each week, we interview the biggest names in the events industry and talk about the latest event trends, technology and many more.

Engagement Strategies and Monetization with Liz King

Virtual events were all the rage last year, whether we liked it or not. While some adapted fast and organized extraordinary virtual events in 2020, many are still grappling with the new reality. But according to today’s #EventIcons guest, it’s high time we stop reminiscing about the past and start planning for the future!

Liz King Caruso is the CEO of Liz King Events and techsytalk. She’s a source of wisdom who has been doing virtual and hybrid events for much longer than the pandemic has been around. As an event strategist, she talked to Sarah about the importance of engagement strategies for virtual events as well as their monetization. As you’ll see, the two aspects of event planning are inextricably intertwined. Press play and join Sarah and Liz as they break down all there is to know about this hot topic.